Many clients I meet think that they have to do certain marketing activities. One client told me "We have to be in Yellow Pages". They had a special Freephone number that was only published in Yellow Pages so it was easy to track the calls that came in. I asked the receptionist to log all of the calls for a month. There were plently of calls that month - All of them from people trying to sell them something! Not only were they receiving these unsoilicited calls - they were paying through the nose for the call charges as well! I advised him that he could use the £15000 per annum he was spending on Yellow Pages more effectively...
There are no rules in marketing. it's like war: every campaign is different.So choose your media carefully and spend your money wisely. How do you prefer to receive enquiries? By phone - or are you never in? Or would you prefer them to go to your website for information first? And then what - do you want them to purchase on-line or visit you? Do you prefer to sell on the phone?
Plan the "commitment chain" and the buying process carefully to get the best results. If your enquiries come from your website, structure your site so that they will stay on the site until the final "click to purchase". If you are 'phone based business, grab their attention and then push them to a 'phone call to get more information - Use a "Call Me" button on your website. If you need them to come to your premises make sure they can find you easliy!Work out the best route for your clients from enquiry to purchase and continually direct them allong that route. This will make your marketing more successful and could save you money too!I
f you need help with your marketing Call Me on 07789 434184
posted by Get Clients Now! @ 4:16 AM
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