Recently a friend called me a "maverick". At first I was affronted, then I thought "A maverick is one that doesn't follow the herd". I thought about those people I see every morning when I'm driving my son to school, with their security passes dangling around their necks on a chain or clipped to their ties -Just like the ear tags farmers fix to their cows!Then I checked the dictionary 'A person of independent or unorthodox views'. That's me then Mike the Maverick. Now when I started out as a marketer, I followed the herd: Institute of Marketing Diploma, Chartered Marketer, Multi-national companies etc. and I'm still proud of those achievements. Then one day, I must've turned maverick. I left the herd behind. I started working with small businesses and independent professionals just like me. And I found classical marketing strategies don't work in small businesses. They are too expensive and largely ineffective.So here it is Maverick Marketing - effective low cost marketing strategies for indpendent professionals and SMEs. One day I'll write the book, or maybe not...There could be another way, effective and low cost. Let me know what you think. In the meantime if You are a maverick and need help with your marketing, don't try and follow the herd - Contact me mike@getclientsnow.co.uk
posted by Get Clients Now! @ 2:11 AM
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