I received one of those inspirational emails yesterday. You know, the touching story illustrating a clear and morally worthy message. They usually end by imploring you to forward it to as many people as you can and good things will happen to you. I usually just delete them, like the chain letters of old - there is enough spam in the woorld without me adding to it, but this one illustrated a useful point. No I'm not going to tell you the warm and homely American story that came with it: Mom and the kids and the touching reunion etc. I'll just get to the point.
The story is about a huge field of daffodils, on a hillside in the middle of nowhere. So big and so beautiful it takes your breath away. It turns out that all 50,000 of them were planted by one woman over a period of 48 years. Now I don't know whether the story is true - It doesn't matter, it's clearly possible for one person to to plant 1000 daffodils a year. The point is she created something very impressive by doing one thing at a time without grand plan. She just got up one morning and started planting bulbs. One at a time.
Its the same with your marketing. Go out and plant a few bulbs today! Just get started. Don't wait until:
Your business cards are printed
Your website is ready
Your brochure is updated
Your Powerpoint presentation is done
You've moved into your new office
...or whatever excuse you are making for yourself. Just get on with it. And when you are ready to have strategy and a plan - call me!
If youknow what you should be doing, but aren't getting on with it, the Get Clients Now programme is ideal for you. Click on www.getclientsnow.co.uk
posted by Get Clients Now! @ 2:54 AM
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