Getting More Clients

Does it exist? Can it work?

I received an email today offering me the chance to receive information on effective marketing strategies that will cost me nothing. Was I interested - Of course! We all like something for nothing. But of course its a fallacy. It's like offering you a free house. I don't doubt it - You can have a free house if you scrounge up the materials from skips and build it yourself - But there's the rub. It's only free if you don't value your own time and unless you are a skilled bricklayer, carpenter, plumber, electrician, plasterer, roofer, tiler etc etc , it won't be a very good house!It's the same with marketing. Yes anyone can do it - but without guidance how well? And is this the best use of your time and skills? Some years ago I joined a start-up business. A sort of franchise - but it was new to the UK and there was no central marketing activity. Each franchisee had to do their own. Well I battled away going to networking meetings, phoning contacts, writing emails, sending mailshots burning the midnight oil to get appointments. I was working so many hours my wife suspected me of having an affair! Especially as there was no income coming in for all this work. I was spending all my time on sales and marketing and none on delivering. So what had it cost me? More than ten thousand in lost income over a few months! How much marketing could I buy for that? So I teamed up with another franchisee and we paid a professional telemarketer £1000 per month (thats £500 each). He generated enough appointments to keep us both busy and within a few weeks we both had a healthy book of clients. Incidentally we found out he was ripping us off. - He only needed to work one day per week to keep us busy! Did we care? Not a bit, he generated over a £100K worth of business in few months. Now that's what I call leverage! To get some expert guidance and support with YOUR marketing visit www.getclientsnow.co.uk

posted by Get Clients Now! @ 10:00 AM